Medical-technology companies continue to rely on M&A for growth. How solid is your approach? McKinsey & Co’s experts consider the options
M&A continues to be a core growth driver for many medical technology companies and will probably see increased activity as players work to meet overall high-growth expectations for the sector. Yet this period is an era in which growth assets are scarce, so those that are available carry high valuations. Simultaneously, venture funding is slowing – and this combination makes executing traditional product-focused deals to sustain growth increasingly difficult for companies to execute. Against a background of industry headlines that seem to feature continued consolidation, what should medical technology executives bear in mind when thinking about their own M&A programs?
We analyzed a broad set of medical technology deals and performance data and found five key points for considering M&A in medical technology:
Looking at the 30 largest medical technology companies by revenue, more than 60 per cent of their 2011 to 2016 growth was due to M&A (net of divestitures1)1.One-time adjustment for sales lift of acquisitions with $100 million plus target annual revenue or divestitures of $100 million plus annual revenue. Reflects only publicly available data and does not account for future growth of acquired assets.). One-time adjustment for sales lift of acquisitions with $100 million plus target annual revenue or divestitures of $100 million plus annual revenue. Reflects only publicly available data and does not account for future growth of acquired assets. These top companies use M&A as a way to stay on top: activity by these participants represented some 70 per cent of the total deals in medical technology M&A over that period.2)2. Defined by the close date of a deal; includes all deals with a reported value where the target was in specific industry group for healthcare instrument and medical products. We also analyzed 54 pure-play medical technology companies that were publicly listed during a ten-year period (2006 to 2016) to evaluate their approaches to M&A (below). Only 20 per cent of them relied on a mostly ‘organic’ approach and used almost no M&A. Those companies that were active for the entire period and that took an organic approach were smaller – only 2 companies that grew organically reached $2 billion or more in annual revenue by 2016.
For the 54 pure-play medical technology companies described previously, 24 had annual revenue of $1 billion or less in 2006. For these smaller companies, nearly 90 per cent pursued an organic growth plan or selective approach to M&A for 2006 to 2016. For the ten companies exceeding $5 billion in annual revenue, 90 per cent pursued a programmatic or large-deal approach. The more mature and larger the company, the more intensive the M&A program. We also found that medical technology companies pursuing an M&A strategy of numerous smaller deals (with the number of deals proportionate to their size) tend to see excess TRS over the broader healthcare-equipment industry.
Programmatic and selective approaches to M&A have produced excess TRS, but execution of these approaches will need to adapt given growth-asset scarcity. Historically, programmatic M&A focused on acquiring smaller, innovative product companies has created excess TRS. However, this approach will become more challenging as innovative assets become scarcer and venture funding has slowed for product-focused medical technology. This scarcity of potential targets may lead to further consolidation and large deals as medical technology companies pursue growth.
Companies that have pursued large deals over the past decade have generally found creating value challenging, with approximately 2 per cent lower average annual TRS versus the broader healthcare-equipment market. Further, performance for large-deal approaches lags the overall medical technology index following an acquisition, averaging some 7 per cent lower annual TRS than the market in the two-year period after the deal. 3)3. Reflects two years from one month before announcement, to remove effect of announcement on acquirer’s share price. This scope stands in marked contrast to the short-term shareholder reaction4)4. Total returns to shareholders in excess of S&P 500 from two days before to two days after a deal announcement. for these deals, which has generally been neutral to positive (averaging about 1 per cent excess TRS). These results demonstrate the challenges of executing, integrating, and capturing expected synergies for large deals in medical technology. Specifically, shorter product life cycles with a risk of earlier obsolescence, fragmentation, and specialisation of call points, together with specialised requirements for R&D and clinical development of new medical technologies, combine to introduce challenges to generating synergies from large deals.
Medical technology as a category is increasingly buying into new value pools to expand offerings beyond traditional products and tap into new sources of innovation. Service and software deals represent approximately 15 per cent of medical technology deals from 2013 to 2017 (year to date), up more than 20 per cent over the previous five-year period, 2008 to 2012 (see below). This increase has largely been driven by a higher number of service or digital technology deals, which are up some 45 per cent: for example, Cochlear-Sycle, Medtronic Diabetes, and ResMed-Brightree. As we’ve recently described, these software and digital plays take a variety of forms – everything from acquiring cybersecurity expertise to improve networked device security to acquiring digital inventory-management tools to raise inventory efficiency. While still modest in volume as the industry continues to experiment, these types of transactions are likely to become even more important, as assets with innovative products become scarcer and business models are shaped by evolving revenue streams from data services, digital offerings, and advanced analytics.
Deals of this nature require a fundamentally different set of assumptions and skill sets across the spectrum of M&A activities from target sourcing to integration. For instance, if acquiring an advanced-analytics asset, how can businesses ensure the R&D organisation is anticipating technical integration for a next-generation device? Acquiring the necessary skill sets is a challenge many traditional medical technology companies have faced when entering new businesses in software and services: for example, effectively integrating a new asset into traditional medical technology functions, such as R&D or quality, setting up the right funding mechanism to sustain innovation, or establishing a commercial model that drives adoptions of the software or services. In relation to this synthesis, it is also worth noting that M&A is not the only way to access these nontraditional areas – we have seen a rise in partnerships between medical technology and other participants, which is starting to blur competitive lines. Whether the newest tie-up for Google or IBM, or new innovative collaborations between medical technology companies and hospital systems, alternative deal structures to traditional M&A are also on the rise. As deals increase in size and scale, their impact on value creation will become greater and will require careful diligence and integration planning to ensure value is realised.
M&A remains a core tool for medical technology companies to accelerate their growth expectations and create shareholder value. Successfully executing M&A – particularly in the context of a shifting mix toward new offerings beyond traditional devices – will require both careful execution of conventional deals and rethinking the your business development team’s capabilities as well as ensuring they have the tools to source, evaluate, and integrate deals of all shapes and sizes. How well is your M&A program positioned to deliver on your growth aspirations?
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|1.||↑||1.One-time adjustment for sales lift of acquisitions with $100 million plus target annual revenue or divestitures of $100 million plus annual revenue. Reflects only publicly available data and does not account for future growth of acquired assets.|
|2.||↑||2. Defined by the close date of a deal; includes all deals with a reported value where the target was in specific industry group for healthcare instrument and medical products.|
|3.||↑||3. Reflects two years from one month before announcement, to remove effect of announcement on acquirer’s share price.|
|4.||↑||4. Total returns to shareholders in excess of S&P 500 from two days before to two days after a deal announcement.|
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