Beth Susanne

Beth Susanne

Murder Your Darlings



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In 1916, celebrated author, Sir Arthur Quiller-Couch, famously coined the phrase, “Murder your darlings.”

He implores writers to remove any element that doesn’t serve their story. Even those you love.

It’s good advice and something people pitching for investment should also heed.

In my experience, people who create; artists; entrepreneurs; inventors, etc. want to talk about their creations.

And why shouldn’t you? It’s your baby; the embodiment of your vision and the product of your blood, sweat, and tears.

It’s also why pitch presentations are invariably drowning in technical detail.

Problem is, investors aren’t interested.

They look at your idea through a different lens. One of ROI and profit.

Investor Pitch with Beth Susanne

Beth Susanne brings the best of her experience to MedTech Engine with the Investor Pitch series. Having trained over 2500 international tech start ups, Beth takes complex propositions, strips away the unnecessary noise, and quickly surfaces the critical elements your audiences need to hear, in order for you to get funded and launched.

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They want to understand the scale of the problem you’re solving, why it matters and what it’s worth. They want to know why your solution is better than the competition, who owns the IP and your go-to-market strategy.

They know the seeds of failure are sown in management. So, critically, they want to assess you and your team.

So, when creating your pitch, be ruthless.

If any element isn’t in service of the investor’s narrative, you must kill it off.

Even if it means murdering your own darlings.

For more on how Beth can assist you and your business, please visit www.bethsusanne.com

About the author

Since relocating to Europe from Silicon Valley in 2012, Beth Susanne has trained over 2500 international tech startups to pitch successfully to investors, clients and potential partners, and to access strategic resources that help them quickly adapt their service or product to the global market. Her clients have a 78% success rate after 5 years and have raised an average of €4M in funding and an aggregate of over €10 billion. Beth takes complex propositions, strips away the unnecessary noise, and quickly surfaces the critical elements your audiences need to hear, in order for you to get funded and launched.

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