Beth Susanne

Beth Susanne

The Problem with European Modesty



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Europeans have a major pitching handicap – modesty.

I was asked by Microsoft Netherlands to coach a CEO whose company had made a breakthrough in the detection of childhood autism.

As the only Dutch company presenting at the Microsoft European Summit, they wanted her to do well.

After 3 of 4 days working together, she finally told me the world’s foremost autism expert was on her advisory board.

This was important information. It gave her credibility. It would make people stop and listen.

So, why wait so long to bring it up?

The answer can best be summed up by two Dutch expressions:

Acting normal is crazy enough.

And,

Stick your head above the corn, you get your head cut off.

In Europe, it’s culturally agreed that you conform and don’t stick out.

Investor Pitch with Beth Susanne

Beth Susanne brings the best of her experience to MedTech Engine with the Investor Pitch series. Having trained over 2500 international tech start ups, Beth takes complex propositions, strips away the unnecessary noise, and quickly surfaces the critical elements your audiences need to hear, in order for you to get funded and launched.

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Problem is, while modesty might be cute, it’s a major handicap when pitching for investment.

To attract the right investor, you need to highlight your value, clearly and quickly or you’ll be ignored.

To do so, you must break your cultural programming and accept wholeheartedly that you have something of value to offer.

This will help.

Think of three occasions in life when you’ve been acknowledged and rewarded for your contribution.

Make sure they are things that were difficult to achieve.

Write them down. Seeing the value you offer will start the necessary shift.

For more on how Beth can assist you and your business, please visit www.bethsusanne.com

About the author

Since relocating to Europe from Silicon Valley in 2012, Beth Susanne has trained over 2500 international tech startups to pitch successfully to investors, clients and potential partners, and to access strategic resources that help them quickly adapt their service or product to the global market. Her clients have a 78% success rate after 5 years and have raised an average of €4M in funding and an aggregate of over €10 billion. Beth takes complex propositions, strips away the unnecessary noise, and quickly surfaces the critical elements your audiences need to hear, in order for you to get funded and launched.

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