Commercialisation & Distribution

Commercialisation & Distribution

Commercialisation & Distribution articles

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By Joop Tanis

Avoiding the Valley of Death: three ways to survive the leap from idea to product

The gap between idea and a successful product or solution is often called the ‘Valley of Death’ – a challenging time for innovators. There are,…

How medical device CEOs can navigate digital health disruption

In the first of a series of three articles, we get global leaders, McKinsey & Company's insight on the medtech market right now. They give their expert advice to medical device companies, explaining how they can navigate through digital disruption.

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