Medtech marketing: Rethinking customer engagement



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At this year’s GIANT Health Event, our very own Claudia Orrell gave a talk about effective marketing strategies for medtech startups and the importance of knowing your consumer.

Check out her presentation at the link below and find out if your marketing plan is on point:

Medtech marketing presentation

About the author

MedTech Engine's Director of Product & Engagement, Claudia is the digital brains behind the site. Her experience in business, marketing, brand development and the online experience has been honed over 18 years.


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